Couriers warned against speeding on rural roads
Date: 10 October 2007
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The government has issued a warning urging drivers of courier vans and other vehicles to be careful when driving on rural roads.
The Department for Transport's (DfT) THINK! speed campaign, which can be heard on radio stations this month, warns courier drivers that they should not go faster than the local conditions allow, even though it may be tempting to drive fast.
It points out that the risk of being fatally injured in a crash on a rural road is three times the risk on an urban road. The fact that many rural road accidents involve just one car, suggesting that drivers have been pushing too hard.
"The national 60mph speed limit is a maximum, not an expectation, and drivers must match their speed to the road characteristics and weather conditions they are experiencing as well as factoring in unpredictable hazards - like sharp bends, limited visibility or even animals - which can require a quick reaction," said road safety minister Jim Fitzpatrick.
The campaign also notes that, at slower speeds, courier drivers and others have more time to react.
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